From Tradeshow Giveaways to Bulk Sales Options is a Meaty Task

A straightforward challenge to update an existing package design—in this instance a limited production run of barbecue sauces for Titan Grills. Creating a line of barbecue sauces to target avid grillers involved several steps of first discovering a foundational bottle that created a strong presence. This proposed bottle would have to be a container that any grilling guy would be proud to display with grilling tools.

The larger masculine glass bottle was altered for use—with a brushed aluminum lid is used to maintain connection with the parent product (the high-end convection grills). New typography, illustrations, bold flat-color use, and simple texture-photo inclusion of the sauce-to-meat recommendation would help a customer quickly identity protein-specific satisfaction. Assorted menu cards added an additional feature to product benefit.