Keeping Investors and Employees Informed
The Cover is an annual publication produced by the Evercare Company that is part annual report and part annual review/evaluations/announcements of all significant events within the company (whose flagship product is the lint roller!). The magazine was distributed to both Evercare employees nationwide as well as their primary distribution partner organizations in Mexico and Canada.
Working with an in-house private distribution format allowed for modest design breakaways from their primary branding requirements. The design style goal was to generate clean lines and typography, refined color palettes, and energetic product photography; these elements worked to celebrate accomplishments, recognize significant team achievements, and share analysis of work that may or may not have succeeded and why.