Practicing What They Preach

The Equity Manifesto was inspired by the work of PolicyLink; a national research and action institute advancing economic and social equity. And this manifesto was in turn adopted as the primary values practiced by the Zeitgeist Center for Arts & Community—a not-for-profit “arts and community development organization…committed to growing and sustaining a community that is inclusive, diverse, and equitable.”

This commission is a partner project with Asst. Professor John O’Neill; the final giclee poster-print was custom framed and permanently installed in the main atrium of the Zeitgeist facility to serve as a consistent reminder of the organization’s equity to the surrounding Duluth community.

My specific creations for this project was the hand-lettered ‘equity,’ the six numerals, and the top- and bottom-framing flourishes. John worked with the manifesto verbiage and typographic layout of those text blocks and color applications in final assembly. Our color concepts were designed to reflect both the favored hues of Lake Superior and the psychologically cool practice of this manifesto. The steps of the manifesto are not difficult, they are approachable and easy to follow to affect positive change in a community!